Adam Rotstein is a copywriter, comedian, and friend based out of Brooklyn.

72U Copy

I was a creative resident at 72U, a creative residency inside 72andSunny.

 

Here's a case study for our whole project with River LA (That's my voice, by the way).

 

 

To debut the bracelet and generate excitement about the new LA River, we threw a massive interactive party in a warehouse downtown. Click to see the copy I wrote at each different installation.

I wrote copy for an ongoing project with nonprofit River LA to promote community engagement with the LA River. For the full booklet text, click here.