During my time at Snapchat, I had the opportunity to work on the massive Open Your Snapchat brand campaign. The premise was simple – stop people in their tracks and show them Snapchat’s best-in-class AR technology. With a combination of digital and OOH placements, we met users with hyper-contextual prompts that could help them experience more of their surroundings. All they had to do was open their Snapchat.